Bartenders in Edinburgh, Manchester and London are in with a chance of winning a trip of a lifetime to Brazil as part of a European tour for Leblon cachaça.
Leblon brand ambassador Rui Teixeira hosted masterclasses and training sessions at bars in the three cities followed by each bar selling its own cocktails from the Leblon Caipivan in the evenings.
The brand’s Europe-wide Road Trip to Rio tour began in the UK, starting at Bar No 8 in Edinburgh on May 13, followed by Almost Famous in Manchester and ending up in London at the new London Cocktail Club in Bethnal Green and Cocobananas in Battersea.
At each bar, a bartender was challenged to attract consumers to the Caipivan, using social media channels and the hashtag #LiveLoveLeblon, to drive sales of their signature Leblon cocktails.
A portion of the proceeds from sales of the cocktails, as well as all proceeds of sales of Road Trip to Rio memorabilia, will go to the Developing Minds Foundation, a charity that supports education in two of Rio’s largest favelas, Rocinha and Cidade de Deus.
The most successful bartenders across Europe will win 10 places on a trip to Brazil in August when they will visit the party capital, Rio de Janeiro, and Maison Leblon in Minas Gerais, where Leblon is made.
The Caipivan has now embarked for mainland Europe for a tour of cities, ending in Lisbon in Portugal at the end of July.
The Leblon Road Trip to Rio tour aims to show bartenders and their customers how to make the most of cachaça, particularly with a summer of sport ahead including the Rio Olympics.
Rui said: “We couldn’t wait to hit the road in our Leblon Caipivan. Not only are we spreading the Leblon love but we are also raising funds for a charity that is close to our hearts.”
A tour of the USA and Brazil is also taking place this summer. Join Leblon on its global trip at #LEBLONRoadTriptoRio and follow the European leg of the tour at #LiveLoveLeblon.
