Legendary whisky store to relaunch with new cocktail bar

milroy's of soho

A new cocktail bar is to be created in London’s Soho as part of a redevelopment of long-established whisky shop Milroy’s.

The whisky specialist in Greek Street, which was founded in 1964, is to be relaunched in the spring with a 55-seater bar in the basement, accessed via the shop.

It follows the acquisition of the business by Simo (aka Martyn Simpson) whose other ventures have included Soho restaurant and bar Coal Vaults which he ran with Andy Kanter until its closure this summer.

Simo said: “I wanted to build the already established Milroy’s brand, bringing it back to its former glory and making it a name synonymous with whisky once again.

“We also wanted to create a cocktail bar hidden away from the world where people can escape, relax and enjoy a good drink.”

Simo’s Bar will serve up original seasonal cocktails made with house-infused spirits alongside classic cocktails. There will also be a seasonally changing selection of craft beers and fine wine, plus cheese and meat boards.

The private Barrel Room, shaped as it is named, will have enough space to seat a large group of 12 people.

Upstairs in the shop, there will be a 12-seater whisky bar called Milroy’s Bar, serving a selection of over 250 whiskies, all poured at 35ml rather than 25ml for enjoying them in a more traditional manner.

Whisky lockers will be available for anyone who buys a bottle of whisky over £200 at the bar, providing them with a key bearing their name so their bottle of whisky will always be waiting for them when they return.

Milroy’s retail space will sell their existing range of own-branded whisky alongside a carefully curated selection of independent bottles, some of which are exclusive to the store, as well as a strong range of whiskies from around the world.

There will also be hand-picked casks on show in the shop, giving customers a chance to pour their own bottles or make their own blends. Milroy’s will also have an online presence and will ship whisky internationally.

Milroy’s of Soho was established in 1964 by brothers John and Wallace Milroy and originally had a basement bar where people could enjoy a dram surrounded with other whisky lovers.

The Milroys are credited with bringing single-malt whisky from Scotland and establishing it in London. The first of its kind, it is the oldest whisky specialist and shop in London. Even before the Milroys took over, the space had been used as a liquor store since the 1930s.

Simo, aged 28, is also the chief executive of building company Griffin Construction and started Space No9, a 1930s location house in Shoreditch, east London.

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