A bar in Leicester has won a nationwide search to find the Great British Breakfast by allowing its customers to build their own perfect combination.
Judges in the competition, run by foodservice supplier Aviko, selected Bar Dos Hermanos for the quality and high level of personalisation in its classic English breakfasts.
To enter the Great British Breakfast Competition, chefs, caterers and operators were encouraged to share what it is that makes their breakfast great for a chance to win £500 and a month’s supply of Aviko Hash Browns and Aviko Hash Brown Bites.
Andy Hussain, owner of Bar Dos Hermanos, said: “We offer our breakfast and brunch menus at the weekends and wanted to create a bespoke offering that would excite our customers and give them a reason to celebrate.
“Our customers can build every element of their breakfast, even down to whether they would like smoked or unsmoked bacon and which sausages they would prefer.
“The choices don’t end there as they can select from fried, poached or scrambled eggs and three accompaniments including black pudding, griddled tomatoes, hash browns, beans, sautéed flat cap mushrooms or sautéed new potatoes to complete their breakfast.
“We are delighted that our breakfast has been recognised and we think it is the opportunity for personalisation that makes it stand out.”
Next door to the 1940s-style Cuban American bar, Andy also operates Salvador Deli where Aviko products are used for speedy take-away breakfast and brunch meals.
Building on last year’s successful search, the competition forms part of Aviko’s Great British Breakfast campaign to highlight the importance of the breakfast and brunch to operators.
Mohammed Essa, commercial director UK and Ireland for Aviko, added: “With breakfast fast becoming our most innovative market, we wanted to celebrate the best and recognise the great work chefs and caterers are doing.
“Congratulations to Bar Dos Hermanos for winning the ‘Great British Breakfast’ with an entry that shows the profitability of providing consumers with the opportunity to pick their own breakfast items.
“Customisation is a key trend that operators can make the most of for breakfasts, especially as our own research shows that 78% of consumers would like to see more breakfast customisation available when dining out-of-home.”
To provide inspiration, Aviko’s Great British Breakfast campaign recommends recipes using its Golden Hash Browns and Hash Brown Bites to help chefs deliver a twist to breakfast menus. The options include Spanish Baked Eggs and Chorizo, a Breakfast Bruschetta, American pancakes with a hash brown, bacon and sausage, as well as a breakfast pizza. These can all be viewed at http://www.aviko.co.uk/recipes.