Meet De Kuyper, the drinks brand steeped in history, and the official sponsors of the Bar Magazine Best Mixologist Award!
Since 1695, De Kuyper Royal Distillers has been handed down from one generation to another.
Back when De Kuyper was founded, it was very common that the job you had was also your last name, in this case De Kuyper, which is a cooper – a maker of wooden casks and vessels. Petrus de Kuyper made a shift in the company, by not only making the vessel, but also the liquid inside: gin!
At the beginning of the 19th century, the demand for Dutch spirits grew enormously, so the company started to team up with various other brands worldwide, and, in the year 1911, De Kuyper started their distillery in Schiedam, which is still in use today.
Less than 10 years later, in 1920, De Kuyper started producing liqueurs, core to the business even now – so much so that the company’s motto is ‘Own the Cocktail’! With a wide range of different flavours, focusing more and more across the world, this resulted in huge success for the liqueurs. Moving forward, they acquired various brands like Heering cherry liqueur and Mandarin Napoleon.
With precision, a platform for creativity and an endless number of recipes for the entire world, De Kuyper now has a range of 33 different liqueurs, and is proud to be recognised by the ISC (International Spirits Challenge), who awarded De Kuyper Liqueur Producer of the Year for the fifth year in a row.
Next to their heritage, De Kuyper position themselves as one of the main innovation drivers in the industry. Recently, this included the development of their zero-percent cocktails, which have gained immense popularity as they showcase the possibility of enjoying beverages without alcohol, ready-to-serve cocktails for the off-trade, delicious popular cocktails in a bottle ready to be consumed, and quality batched cocktails to support the on-trade.
De Kuyper consistently pursues its vision to ‘Own the Cocktail’ by aiming to enable everyone to enjoy great cocktails on every occasion. Therefore, they constantly ask what is trending across the world, to be able to adapt to those trends and needs, in order to create a wide range of liqueurs, which are divided into two different categories; De KuyperVariation Range and the Essential Range.
The De Kuyper Essential Range consists of 13 liqueurs which are essential to making those classic cocktails, from De Kuyper Crème de Cacao (the famous Espresso Martini) to their heavily awarded De Kuyper Triple Sec (to create the popular Margarita). The De Kuyper Variation Range consists of 20 different liqueurs, including rhubarb, banana and strawberry and an extremely popular one, grapefruit. With these variations, De Kuyper can create an array of twists on classic cocktails, a blueberry Mojito, for example, and even a Strawberry Margarita.
Additionally, De Kuyper Royal Distillers have demonstrated a strong commitment to social and environmental activities with sustainability projects underway throughout the value chain in areas such as responsible consumption, responsible sourcing, sustainable production, employee well-being, and community involvement. In each of these areas, De Kuyper strives to implement sustainable and innovative solutions and collaborates with partners and stakeholders.