Liberty Fields relaunches Apple Aperitif with less confusing name

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Dorset-based artisan food producer Liberty Fields has relaunched its Apple Aperitif as Dessert Cider because people found the name confusing.

It is still made from heritage apple juice fermented and matured for six months in oak barrels, giving it a full-bodied flavour reminiscent of baked apples. It comes in 345ml bottles at 7% ABV.

Marketing director Vicky Morland said: “We’re really proud of Liberty Fields Apple Aperitif. People love the unique taste and the fact it’s made entirely from Dorset apples.

“However, we’ve realised that people can find the name confusing. People sometimes don’t know what an aperitif is, how it’s made, or what to do with it. So we’ve taken the decision to change the name to Liberty Fields Dessert Cider.

‘This – we hope – clarifies that it’s something which is a brilliant accompaniment to puddings, cake or mince pies, or a plate of cheese as well as a drink that you can combine with spirits, prosecco or mixers.

“It’s the same product that customers love when they try it. It’s made in the exact same way, the packaging is exactly the same – it’s just the name that’s changed. As we’re currently making the 2016 Vintage this seemed the ideal time to launch the new name.”

Lloyd Brown, formerly of the Venner Bar in Bridport and now heading consultancy Grey Bear Bar Company, and David Smith from the Anchor Inn in Seatown have created cocktail recipes for Dessert Cider. Click here for a full selection.

Dorset Vesper
50ml Conker Gin
25ml Porter’s Perfection Vodka
10ml Liberty Fields Dessert Cider
Add all ingredients into a shaker with ice. Shake well and double strain into coupe. Serve without a garnish.

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