The Luminar Group has invested £1.25million in creating a new nightclub in Kent. Pictures by Richard Southall
Millions of pounds were spent last year by The Luminar Group on transforming its nightclubs around the UK. One of its biggest investments was its latest venue under the name of Cameo, built in a former warehouse in Ashford, Kent, at a cost of £1.25million. Replacing a club called Hustle, they worked with leading hospitality specialist Design at Source to strip the warehouse back to its shell to create a stylish, contemporary new destination.
It is made up of three spaces, starting with a sophisticated bar on the ground floor open from 7pm, with its own street entrance. Original exposed brick and steelwork is enhanced by joinery made from railway sleepers and sections of timber along with industrial lighting, parquet and concrete flooring and back-illuminated etched glass panels behind the booth seating.
The venue’s main entrance leads up to the dance area on the first floor, open from 9pm, overlooked by a second-storey balcony furnished with five internally-illuminated cylindrical VIP booths. A new DJ console takes centre stage, flanked by striking concert-style stacks of speakers. Behind the DJ, a video and LED panel extends vertically and across the full length of the room, linking the dance floor with the balcony. It is made up of 133 individual projection panels, mapped from five projectors to allow any combination of 3D video effects. These are separated by nearly 150 metres of fully addressable RGB LED strip for graphic effects.
The décor on the first and second floors is hard, black and white to allow the lighting and video to have the strongest impact. The perforated mesh wall panels, bars and acoustic cladding are all lit with LED, synchronised to the main video and LED panel. On the third floor is a more intimate R&B room with a dance floor, circular booth seating and a sea of opulent gold décor. Outside is a garden at ground level and a roof terrace on the second floor.
Alongside bookable booths and table service, Cameo boasts guest DJs and entertainment. Under general manager Fred Shingler, drinks include a list of twisted classics made with Belvedere vodkas such as a Raspberry Collins, a Cosmopolitan with Belvedere Citrus, an Unfiltered Martini with Belvedere Unfiltered and a Buzzberry Sour with Belvedere Black Raspberry. The Cameo cocktail mixes Belvedere Pink Grapefruit with orgeat, pink grapefruit juice and lemon juice.
As with Cameos in Bournemouth, Eastbourne, Guildford and Preston, the Ashford club is unique in its design but shares core qualities, explains Russell Margerrison, Luminar’s chief financial officer. “Cameo is a strong concept that offers stylish interiors, private booths and high service standards together with a quality entertainment strategy.”
Cameo, The Warehouse, Station Road, Ashford, Kent TN23 1EZ
Tel: 01233 613333
Who did it
Architecture, interior design, effects lighting: Design at Source
Main contractor: Stenball Construction
Loose furniture: AMI
Decorative lighting: LSI Lighting
Effects lighting: Technical Arts
Flooring: CD Northern
Electrics: Haddow Electrical
Mechanical: B&J Air