Nick Kirman (pictured) from The Strait & Narrow bar in Lincoln has been announced as runner-up in the 2014 Stella Artois World Draught Master competition.
He was selected to represent the UK at the global event in Cannes in France after his employer was chosen as one of the best-performing outlets in the Stella Artois Connoisseurs programme.
Marjolein Geuens from Belgium won the title in a finale that pitted him against Nick in a head-to-head match. They succeeded in reaching the final stage after beating competitors from 21 other countries.
The Stella Artois World Draught Masters competition determines the highest level of excellence in delivering the brand’s “9-Step Pouring Ritual”, which makes use of the chalice’s curves, stem and gold rim to create the best drinking experience.
Nick also enjoyed three days of training from the previous World Draught Master, Allaine Schaiko, and attended the Cannes Film Festival, of which Stella Artois is a long-time partner.
Nick said: “Having the chance to be part of the World Draught Masters championship has been fantastic. Showing how a quality product should be served and presented has been great.
“It was really exciting to visit Leuven where Stella Artois originates and I can’t believe I also had the chance to go to Cannes. I hope I made Lincoln and the UK proud.”
Debora Koyama, global vice president for Stella Artois “The perfect pour is an expression of respect, both for the customer and the beer. It takes a high level of artistry to master the 9-Step Pour and to deliver it in front of the world.
“In the end, Marjolein demonstrated the craft and execution that define a World Draught Masters champion. We are thrilled to welcome Marjolein to the Stella Artois family.”
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