Line-up revealed for this year’s RumFest

ian burrell rumfest master classFrom master classes by leading mixologists and master blenders to sessions on pairing rum with cigars or marshmallows, the programme for this year’s RumFest in London has been unveiled.

The festival at London’s ExCeL exhibition centre on October 12 and 13 brings together over 400 new and established rums for sampling alongside a two-day programme of talks, competitions and demonstrations.

The master classes present ideas such as pairing cigars and rums, run by Amathus Drinks and C-Gars which will be showcasing its Regius blend. There will also be tastings of leading rums such as Mount Gay, led by its international brand ambassador Miguel Smith.

There will also be a Diplomático tasting with the Venezuelan rum’s master blender Tito Cordero, which will be offered on a first-come-first-served basis on the day. More master classes will be announced soon, posted at

The master classes are presented under the banner of the Rum Experience University, a new week-long diploma course for rum connoisseurs, brand ambassadors and other drinks professionals that takes place in southern Spain for the first time in September. Click here for more information.

Other sessions at RumFest cover matching rum with chocolate, hosted by Havana Club and Rococo Chocolatiers, and marshmallow pairing ideas presented by gourmet producer The Marshmallowists.

At the heart of RumFest will be a carnival atmosphere, including professional samba and souk dancers, a tropical food market and cocktails.

Havana Club will bring its Mojito Embassy to the festival, teaching fans how to make the perfect, authentic Cuban Mojito using only the finest natural ingredients.

The main stage, sponsored by Coco Re’al and Pusser’s Rum, will be a hub of action over the weekend with a series of Cocktail Mix demonstrations presented by drinks company De Kuyper’s mixology experts, The A Team, using Woods 100 Year Old Navy Rum and dark rum OVD.

Leading mixologists from around the world will battle it out in rum cocktail competitions, while, in the tropical food area, leading chef Hasan de Four will lead live cooking demos.

This year sees the introduction of a two-tiered ticketing system designed for rum lovers who are connoisseurs or casual enthusiasts.

Standard tickets are now on sale from £25 and include access to the central zone featuring the rum bars and selected rum brands, the Tropical Food Market, seminar rooms and the main stage presentation area.

The Connoisseur’s Cove tickets priced at £45 allow for additional exclusive access to the most exquisite rum brands available, allowing visitors to take their journey of rum discovery to the next level.

Weekend tickets are priced at £80 and include access to the Connoisseur’s Cove. Seminars are accessible to all UK RumFest 2013 ticket holders while master classes are priced individually and are in addition to the standard ticket price. Visit

RumFest was created by Ian Burrell, global rum ambassador and the boss of Cotton’s Restaurant and Rhum Shack in Camden, north London.

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