London Cocktail Club launches crowd-funding campaign


James Hopkins JJ Goodman

The owners of The London Cocktail Club bars have launched a crowd-funding campaign to raise money to more than treble the size of the company in the next three years.

James Hopkins and JJ Goodman (pictured) have embarked on the #RaiseTheBar campaign through crowdfunding platform crowdcube.com to raise their target of £750,000 before the end of March.

After opening their first bar in 2010 in Covent Garden, the award-winning group now operates five venues well-known for their cocktails and party atmosphere.

To support their campaign, they have released a five-minute film which takes potential investors behind the scenes at its five bars in Goodge Street, Shaftesbury Avenue, Oxford Circus, Shoreditch and Islington. Click here to view the film.

JJ said: “It’s an incredible opportunity to make our family bigger and give our actual fans the chance to be a part of it. Our core values are all about serving everybody so we loved the idea that our customers can become our investors – what better way to grow our family than to allow everyone to get involved? It was a no brainer.”

JJ and James set up the business after winning the BBC’s The Restaurant in 2009. The TV show’s judges, chef Raymond Blanc and entrepreneur Sarah Wilingham, continue to be investors of the group and sit on the board.

As part of the crowd-funding campaign’s month-long strategy, Raymond and Sarah will host private investors parties at The London Cocktail Club’s Oxford Circus branch where they will discuss the business and why they chose to be shareholders.

The official campaign cocktail, Show Me The Money, is available in all London Cocktail Club venues for a special price of two for £12 throughout the campaign which closes at the end of March.

The campaign has officially launched today at www.crowdcube.com/cocktail. Events for potential investors to find out more will take place at The Studio at London Cocktail Club Oxford Circus including an investment drop-in-day on March 2 at 4pm, an investors party with Raymond Blanc on March 22 and an investors party with Sarah Willingham on March 23.

Investing involves risk and should be done only as part of a diversified portfolio. Investing equity in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions.

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