London Cocktail Week reports jump in attendance figures

london cocktail week

The number of people taking part in London Cocktail Week this year has soared by around 30%, with at least half a million pounds spent in the bar trade through its Cocktail Tours alone.

Organiser ABV Global has announced that the festival, now in its fifth year, attracted more than 22,000 attendees, up from last year’s figures of 17,000.

The event, which takes place across the whole of London, welcomes a mix of consumers and trade, with the 2014 breakdown at 18,422 consumers and 3,816 trade.

Early feedback figures show that more than 95% of attendees liked or loved the festival, and more than 80% will definitely return next year.

An unprecedented 250 bars and other venues were officially part of the Cocktail Tours which saw each of them serve a cocktail for just £4 to people wearing London Cocktail Week wristbands. The venues were all mapped out in a guidebook given to each attendee.

Initial figures show that about 125,000 of the £4 serves were sold throughout London Cocktail Week which ran from October 6 to 12, equal to at least £500,000 in revenue generated for London’s bars.

There were also a record number of pop-up bars set up officially for London Cocktail Week, with 25 across London from Covent Garden to Shoreditch.

The main hub of the festival continued to be in the Seven Dials area of Covent Garden where the Ketel One Hub saw about 9,500 wristband collections and served around 5,000 drinks over the seven days.

This year, there were three additional collection points, each a hive of activity throughout the week: the Tanqueray Hub at Hixter Spitalfields, the Cointreau Hub at Bluebird Chelsea, and the Nikka Whisky Hub at The Whisky Exchange at Vinopolis at London Bridge.

This year also saw an upturn in social media activity around the festival, creating 33million impressions across the campaign. London Cocktail Week now has more than 10,000 Twitter followers and more than 7,000 Facebook likes.

Festival director Siobhan Payne said: “We are really thrilled about the incredible response we’ve had to London Cocktail Week yet again.

“Each year the festival continues to get better and better, and our attendance stats get bigger and bigger – further proof that consumers in the capital are actively keen to try bars and drinks they’ve not experienced before, and, of course, that London’s bar and cocktail scene really is among the best in the world.”

It is one of three festivals owned and run by ABV Global, which is headed by London Cocktail Week founder Hannah Sharman-Cox. The inaugural London Wine Week in June 2014 was a huge success, with more than 7,000 attendees. February sees the company launch the first-ever London Beer Week in conjunction with beer festival Craft Beer Rising.


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