Early Registration Is Now Open – Enter Now to Save and Secure the Best Pricing

The London Spirits Competition has officially opened submissions for its 10th Edition, marking a decade of recognising spirits that not only taste exceptional but are also positioned to succeed in today’s competitive marketplace.

Over the last ten years, the London Spirits Competition has established itself as one of the most relevant and commercially focused spirits competitions in the world — helping producers, distillers, importers, and brand owners gain third-party validation from the people who actually buy, sell, recommend, and list spirits.

As the spirits market continues to evolve, success today requires more than quality alone. Buyers, bartenders, retailers, and consumers are increasingly evaluating spirits based on overall value, shelf appeal, and commercial relevance. The London Spirits Competition was built around this reality.

Unlike traditional competitions that focus purely on blind tasting, the London Spirits Competition judges spirits using three key criteria:

• Quality
• Value
• Packaging

Every spirit is evaluated by leading bartenders, spirits buyers, distributors, importers, and hospitality professionals — the people whose purchasing decisions directly influence success in the marketplace.

Celebrating 10 Years of Market-Focused Judging

The 10th edition marks an important milestone for the competition and for the global spirits industry.

Since its launch, the London Spirits Competition has welcomed entries from producers across the world and recognised brands ranging from emerging craft distilleries to globally recognised spirits producers. Winning a medal has become more than recognition — it has become a powerful sales and marketing tool used in distributor conversations, retail pitches, on-trade placements, exports, and consumer communication.

For producers planning growth in 2027, now is the ideal time to begin building credibility and market visibility.

A London Spirits Competition medal helps brands:

• Gain third-party trade validation
• Strengthen distributor and importer conversations
• Build retail and on-trade credibility
• Differentiate products on shelves and menus
• Generate marketing and PR opportunities

Why Enter Early?

With Early Registration now officially open, producers can take advantage of Super Early Bird pricing and secure the best rates for entry.

Entering early also gives producers more time to plan logistics, organise product shipments, and prepare for marketing opportunities around the results.

And importantly — producers can enter now and ship later.

As the spirits category becomes increasingly competitive and premiumisation becomes more selective, standing out has never been more important.

The 10th Edition of the London Spirits Competition offers producers an opportunity to benchmark their products against global standards and gain recognition from the trade professionals shaping purchasing decisions every day.

Be Part of the 10th Edition

If you are looking to grow exports, strengthen market positioning, support distributor conversations, or gain independent validation for your spirits, now is the time to enter.

Early Registration Is Now Open. Enter now to save and secure the best pricing for the 10th Edition of the London Spirits Competition.