Following confirmation that all pubs in England can reopen from 4 July, the ‘Long Live The Local’ campaign is encouraging people to visit their local pub to help it get back on its feet after months of closure.
Backed by Britain’s Beer Alliance, the campaign aims to remind pub-goers of the great drinks, food, atmosphere and community spirit they have missed during lockdown while highlighting what venues are doing to ensure the safety of their customers.
‘Long Live The Local’ originally launched in 2018 to celebrate the vital role that pubs play in local communities, culture and the economy and to emphasise the jeopardy they face from a range of tax pressures, specifically calling for a cut in beer duty.
Whilst pubs still face these tax pressures, right now the biggest challenge operators face is reopening and starting their recovery following the nationwide shutdown ordered by Government to prevent the spread of Covid-19.
The new campaign will talk directly to pub-goers via social media and national press, encouraging people to show their much-needed support by visiting their local pub when it reopens. It will also highlight other great initiatives that pubs and breweries are driving to ensure the sector’s safe reopening and recovery.
Those who seek more information will be directed to the campaign website, which has details of what safety procedures venues have in place.
Campaign director David Cunningham said: “Now that pubs have been given the go ahead to reopen after months forced closure and financial hardship, I am pleased to be relaunching the campaign with our new focus on encouraging pub goers to support their local pub by paying it a visit.
“We know that some people won’t need much encouragement, but others may feel nervous about returning.
“We will reassure them by highlighting what pubs are doing to ensure their safety is paramount.
“We will let them know that although a few things may be a little different, many of the things that they’ve missed so much about their local-the delicious food, a pint of fresh draught beer and the atmosphere will be exactly the same”
Nick Mackenzie, Greene King chief executive officer, who is backing the campaign alongside many other pubs and breweries, added: “We can’t wait to welcome our customers back to our pubs and we know people are eager to return to their local.
“The safety of our customers and team members is always our number one priority and against the backdrop of a slow recovery from Covid-19, we are investing to put in place all the necessary arrangements.
“Of course, customers will notice some differences when they return but it’s important that alongside implementing the changes, we maintain the very essence of the great British pub.
“It’s great to have a campaign like ‘Long Live The Local’ reminding people what they have missed about the pub and to encourage them back”