Pernod Ricard UK is to introduce a new triple-cask-matured expression for Longmorn whisky – the first of a number of new releases for the single malt range this year.
The Distiller’s Choice offers a new interpretation of the brand’s classic toffee flavours alongside delicate spice – the result of maturation in a range of American oak casks, traditional oak casks and casks that previously held oloroso sherry.
Aimed at prestige on-trade and off-trade, it comes in a glass bottle with high, broad shoulders and a long pouring neck. It is largely transparent to showcase the quality of the whisky inside.
Two labels pay homage to the railway station that founder John Duff built to bring ingredients to the Speyside distillery, replicating the style of a train ticket and including a steam train as part of the updated logo.
It also pays homage to the golden age of progress in the late 19th century when the distillery was established, with a striking purple colour evoking “The Mauve Decade”, which saw the increased availability of purple clothing, previously only available to the aristocracy.
Bottled at 40% ABV, Longmorn The Distiller’s Choice has a recommended price in retail of £50.69 for a 70cl bottle. Further expressions will be added to the Longmorn range later this year.
Vicky Hoey, head of dark spirits at Pernod Ricard, said: “For more than a century, Longmorn single malt has been one of the best-kept secrets in Scotland, so we are very excited to be releasing The Distiller’s Choice.
“What better single malt than Longmorn, created in the golden era of luxury, to delight discerning drinkers looking for quality, heritage and pedigree.
“Longmorn The Distiller’s Choice, with its soft, creamy and rich flavour profile, will be the perfect addition to the repertoire of knowledgeable scotch whisky drinkers.”
Established in 1894, the distillery uses broad, smooth-shouldered stills that allow for a lower fill level that increases contact with the copper during distillation.