Laurent-Perrier has partnered with Made For Drink to create a limited edition plant-based bar snack to pair with its Cuvée Rosé champagne.
The “delicate” lotus root crisps feature shichimi togarashi-style spices to highlight the elegant red berry notes of the pink champagne. Meanwhile, the blend of poppy seeds, ginger, chilli and seaweed complements the “depth and complexity” of Cuvée Rosé, which is renowned for pairing effortlessly with Asian cuisine.
In keeping with Laurent-Perrier’s focus on sustainability, the plant-based snack’s packaging is fully biodegradable and compostable. The outer layer is crafted from Portuguese cork which has been sustainably grown as part of a dynamic forest ecosystem.
Made For Drink’s Lotus Root Crisps will be available to enjoy alongside Laurent-Perrier’s Cuvée Rosé at participating venues including a selection of Bel and The Dragon and Brakspear restaurants and pubs throughout the summer.
As part of the activation, consumers can purchase two glasses of chilled Cuvée Rosé in a participating bar and receive a complimentary sharing bag of lotus root crisps to share.
This will also run at Taste of London in Regent’s Park in June, where Laurent-Perrier is set to return as the champagne sponsor.
Juliet Elliot, marketing controller at Laurent-Perrier UK, said “We are always exploring new and original ways to enjoy Laurent-Perrier champagne, and the lotus root crisps are an innovative and delicious pairing for the Cuvée Rosé.
“Based just down the road from our UK head office, Made for Drink are a perfect partner because they share our values of quality, family and sustainability.”