Love, Tito’s

What’s love got to do with it? For this Texas vodka brand, just about everything! 

Tito’s Handmade Vodka, which was first introduced more than 25 years ago in the U.S., is now available across the world, including here in the UK, where the brand has recently appointed Spirit Cartel in the market. 

In addition to producing a high-quality, great tasting vodka, Tito’s has become well-known and respected for its commitment to philanthropy and local community support through its ‘Love, Tito’s’ initiatives. 

It all started in 1995, when sixth-generation Texan Bert “Tito” Beveridge obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka on a plot of land in rural Austin, where he built a small shack, rigged a pot still with spare parts and batch distilled his corn-based, naturally gluten-free vodka. Today, Tito’s Handmade Vodka is now sold in over 140 markets worldwide, and is still distilled in Austin, Texas, on the very same land where the whole venture began.

How did Love, Tito’s start? In the early days of Tito’s Handmade Vodka, Tito often donated product to local non-profit events. Over time, those small, localised gestures not only continued, but evolved into a wider movement to make the world a better place. It started many years ago when Tito was new to the vodka business, and still struggling to make ends meet. One day, he got a phone call from a local non-profit asking if he would donate some vodka for a fundraising event. Tito agreed, and showed up with several cases with the thought that this would be a great opportunity for folks to taste his new vodka. “If you like it, tell 20 of your closest friends,” he said… and they did. They liked the vodka, and they told their friends – not just about the vodka, but also about how Tito would donate it to support charity events, like he’d done for them. The phone started to ring more often, and just like that, philanthropy became part of Tito’s Handmade Vodka. As the company grew, Tito empowered every member of the team, regardless of their role, to support the causes they were passionate about in their local communities. Every time a member of the Tito’s team reached out to extend a hand, to make a difference, to say “Thank you for inviting us to help the cause,” they signed off with “Love, Tito’s.” This salutation became a mantra, which turned into a movement. Through ‘Love, Tito’s’, the team has supported thousands of causes – lending a hand to rebuild communities after devastation, spreading joy to those who need a little more, supporting pet welfare initiatives, and protecting the environment.

Vodka for Dog People

Inspired by the strays at their distillery, Tito’s is also known for its Vodka for Dog People programme. In the brand’s early days in Texas, it was just Tito and his dog, DogJo, out at the distillery. Soon, stray dogs followed the smell of food and started showing up. Fast forward to now, Tito’s has rescued over 120 distillery dogs and has supported thousands of animal-focused non-profits and animal welfare efforts around the world. Between that, and countless “Yappy Hours” and sponsored events, the goal of the Tito’s Vodka for Dog People programme is to better the lives of pets and their families far and wide.

Winter Cocktail Recipes

Tito’s Martini 

Enjoy Tito’s Handmade Vodka martini style. Garnish with one or three olives, but never two!

  • 90ml Tito’s Handmade Vodka
  • 30ml (or less) dry vermouth

Add Tito’s Handmade Vodka and dry vermouth to a shaker with ice. Shake or stir, and strain into a chilled martini glass. Garnish with three olives or a lemon twist.

Tito’s Berry Dazzler

You don’t need a reason to raise a glass. Just combine smooth Tito’s, a splash of bubbles, and sweet raspberry for a simple spritz made for clinking glasses in style.

  • 45ml Tito’s Handmade Vodka
  • 90ml sparkling white wine
  • 15ml raspberry liqueur

Just add Tito’s Handmade Vodka, raspberry liqueur, and sparkling white wine to a glass. Garnish with a raspberry and rosemary sprig.

Tito’s Spiced Cider

Hot apple cider spiced with cinnamon and cloves, a splash of ginger beer, and Tito’s Handmade Vodka make this cocktail a classic.

  • 45ml Tito’s Handmade Vodka
  • 90ml warm spiced apple cider
  • 30ml ginger beer
  • 1 cinnamon stick

Add all ingredients to a mug. Garnish with 1 cinnamon stick.

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