Independent drinks producer Lovely Drinks has introduced a new look to reflect the “quintessentially English and spirited nature” of the brand.
Tailored to meet the needs of the on-trade and off-trade, the new branding, which stretches from the logo to typography, is designed to have “more prominence, clarity and legibility on shelf” as well as delivering a “sleek and stylish appeal”.
Lovely Drinks’ founder and managing director Rick Freeman said: “We have taken great care to build unity across the entire range from the logo to the typography, with the new look also focusing on sustainability, ethical buying and the British palate – three aspects that are at the heart of our business.
“The playful design illustrates that the quality of soft drinks is still at the core of the company.
“Its beauty lies in its simplicity, yet carefully crafted approach, coupled with an appreciation of the natural ingredients found in the heart of Somerset.”