Lower ABV version planned for Rattler cider

Rattler CyderCornish cider maker Healey’s is to launch a new lower-alcohol version of its popular Rattler Cyder in August.

While Rattler Original has an ABV of six per cent, the latest addition will be at four per cent, debuting at next month’s Boardmasters music and surf festival in Cornwall.

It will initially be available on draught, while 500ml bottles will follow in 2014. It will complement the existing range of Rattler Original and the flavours Pear and Berry, both at four per cent ABV.

The launch coincides with a new sponsorship deal which will make the Rattler range the official cider poured at the Boardmasters festival from August 7 to 11. A second-generation family-run business, Healey’s is based at Penhallow near Perranporth beach, just a few miles down the coast from the festival’s sites at Watergate Bay and Fistral Beach.

Popular for its crisp flavour, the six per cent ABV Rattler Original has almost tripled sales over the last three years and, in response to demand, Healey’s was looking to launch a draught cider with a lower ABV specifically for festivals and the on-trade.

Joe Healey, commercial director at Healey’s, said: “We recognise that on some occasions people might want to enjoy a cider with a lower percentage of alcohol. Rattler has become so popular over the last few years and we wanted to be able to bring that to the festival experience.

“We ran sampling of Rattler 4% at this year’s Royal Cornwall Show in June and the feedback was incredibly positive. Now we can’t wait to launch it at the festival.”

Rattler 4%, which will also be available on draught at select pubs across the south-west, comes after a rebrand earlier this year. The range is named after the Rattler variety of Cornish apple, and the new branding features an apple illustration that incorporates the Rattler “bite”.

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