Netherlands botanical brewery Lowlander Beer has unveiled its latest zero-waste campaign, using recycled Christmas trees to brew a 2019 Winter IPA.
From 2 January, the brewery will be collecting unwanted Christmas trees from Dutch consumers, bars and restaurants in The Netherlands with the aim to transform them into bottles of the new brew.
Chief botanical officer Frederik Kampman said: “Every December, about 2.5 million real trees bring Christmas spirit into our homes. By New Year, most of these end up in the chipper, on bonfires or piled at the roadside. We have found another use for them: in beer.”
At least six hundred kilos of needles are needed to produce the 2019 batch of Winter IPA. In order to collect enough trees, Lowlander has partnered with Amsterdam’s RAI Convention Centre, the Amsterdam Botanical Gardens.
Lowlander has also launched its ‘Tree to Table’ crowdfunding campaign, which will help with the collection, processing and reuse of all donated trees.
The campaign will give the Lowlander community a stake in the project and the chance to be among the first to experience everything produced.
Although only the needles are needed for Lowlander’s Winter IPA, the brewery intends to reuse every piece of the donated trees in limited edition products, including gift sets and bottles of a new creation: Lowlander Botanical Brut, a sparkling beer made with spruce and champagne yeast.
Once the trees needles have been preserved, the remaining parts of the tree will be used to make a range of smoked cheeses and smoking chips, as part of Lowlander’s Tree to Table Botanical Brewkitchen Dinners, held in both the Netherlands and the UK.
There are plans to roll out the campaign in the UK for the 2019 Christmas period.