As the hospitality industry temporarily closes its doors in communities across the UK to tackle Covid-19, The Licensed Trade Charity (LTC) and Kopparberg are launching the ‘Together We Can’ campaign, to support those in vital need of funding and advice.
By pledging £20 or more to LTC, up to 1,250 Kopparberg fans will receive a case of either Strawberry & Lime cider or Strawberry & Lime gin and lemonade cans to their home.
In return, the charity, which has supported the hospitality industry in the UK for over 200 years, provides financial assistance, as well as practical advice spanning debt, housing, employment law and benefits to those in the drinks industry during these unprecedented times.
In addition to the financial and practical support offered, LTC is offering six free counselling sessions for those finding the current climate particularly difficult.
100% of donations, which are pledged through Go Fund Me, will support in funding these vital services.
James Brewster, chief executive at The Licensed Trade Charity, said: “Along with the rest of the country, we’re devastated by the effects of Covid-19 on the pub, bar and brewery industry right now.
“We’re proud to be teaming up with Kopparberg as they help us to spread the message to everyone involved that you’re not alone, no matter what situation you might find yourself in.
“From financial grants to support with rent or mortgage arrears and telephone support services for those who are feeling the effects of self-isolation, there is help available to those who need it in our industry right now.”
Neil Robinson, sales director at Kopparberg, added: “We know it’s a difficult time for publicans and workers across the drinks industry who have had to temporarily shut their doors.
“We want to help raise funds and awareness for the vitally important Licensed Trade Charity, who will offer ongoing support for our trade partners and workers in the industry during these unprecedented times.”
People are urged to show their support for workers in the drinks industry by using the hashtag #TogetherWeCan.
To donate to the Licensed Trade Charity and receive your case of Kopparberg, visit https://www.gofundme.com/f/support-the-together-we-can-campaign.