Lucky Boat launches a range of rice stick noodles, adding to its growing portfolio of high quality, authentic noodles for foodservice.
Thai is the UK’s third most popular Asian cuisine and is recovering fastest YOY* thanks in part to its healthy positioning, wide variety of dishes, balance of flavours and ease of preparation.** And according to the Bidfood 2021 Trends Update report, South East Asian flavours are one of those growing in popularity.
To address the demand from both consumers and foodservice operators for authenticity, Lucky Boat has added a number of rice stick noodle variants to its range, following on from last year’s launch of rice vermicelli.
Greta Strolyte, Brand Manager, Lucky Boat: “Greater interest in Asian cuisine is apparent; our research shows Thai food is now the third most popular Asian cuisine, loved for its vibrant, fresh flavours and suitability for many diet types, be that vegetarian, vegan or flexitarian. Consumer desire for more adventurous and exciting global cuisines is at an all time high, with Asian favourites such as Regional Chinese, Southeast Asian, Korean and Japanese predicted to experience great demand.
“Operators can rely on Lucky Boat as an authentic, superior quality, affordable brand. The new rice stick noodles answer the call for an on-trend, easy to use, great tasting product. These quick to prepare noodles are made in Thailand using no artificial ingredients and provide operators with exceptional cooking performance; the noodles deliver excellent separation and minimal breakage, meaning less waste. They are suitable for many dishes such as traditional Pad Thai, stir fries, soups, noodle salads and more.”
*Conquest Eating Out Tracking, Qtr 4, 2020
**Foodhub Blog; The rise of authentic Thai Food; 24/11/2020