Alcohol-free beer Lucky Saint is rolling out on draught nationwide in time for ‘Sober October’.
Following a successful launch of draught across London in January, the 0.5% ABV lager brand’s new listings with several key drinks suppliers include multiple City Pub Co venues.
The latest listing with City Pub Co across the South of England, including the Lion and Lobster in Brighton and Bristol’s King Street Brewhouse, is a pivotal part of Lucky Saint’s strategy to be an omnichannel business.
Luke Boase, founder of Lucky Saint, said: “Since our successful launch on draught in January, Lucky Saint and the no and low category have grown phenomenally.
“Since pubs reopened after lockdown we wanted to make sure we were meeting the consumer demand both on and off-trade, so rolling out draught listings nationwide was the next step for us, especially with Sober October just around the corner.”
