Luminar becomes Deltic as it invests in new late-night bar concept

Deltic Group logo

Nightclub operator The Luminar Group is changing its name to The Deltic Group to reflect its expansion into late-night bars including new concept Bar & Beyond.

The company announced that it was dropping the Luminar name, which dates back to when the original business was founded in 1988, alongside results showing a third consecutive year of growth.

It increased pre-tax profits by 18% to £3.7million for the 53 weeks to February 28 2015 and increased earnings (EBITDA) by 18% to £11.4million. Turnover was up 6% to £93.3million.

The board chose the name Deltic, derived from the Greek letter delta because it is associated with change. The business has undergone significant change since being formed in 2011 by a management team led by Peter Marks in a buy-out of the old Luminar which had gone into administration.

It bought eight late-night Chicago Rock Café bars last year, broadening its strategy beyond clubs such as Pryzm, Liquid, Envy and Cameo and is developing new late-night bar concepts.

As part of this strategy, The Deltic Group plans to invest £3million in transforming former Chicago Leisure sites into its new concept, Bar & Beyond, with the first site due to open in Chelmsford later this year.

Chief executive Peter Marks said: “At the time of acquisition, the board’s focus was on stabilising The Luminar Group and developing a clear strategy for growth. The company has now delivered its third year of growth, with its strategic focus on investing in its estate, people and entertainment to create great nights out for its customers, delivering strong results.

“The acquisition of eight sites from Chicago Leisure in 2014 marked a change in direction, with plans to develop a late-night bar business to complement our existing nightclub offer. As such, the time is now right to change the company’s name to reflect its future strategy.”

Luminar has continued to invest over £8.5million in its estate with major refurbishments at Pryzm in Leeds, Brighton and Cardiff, Fiction in Swansea and Hanley, and Cameo in Ashford and Preston.

Future plans include a £3million refurbishment of its Basildon nightclub and further investments in Ipswich, Oxford, Andover and Camberley.

The company continues to develop its market-leading entertainment strategy, with its annual spend up by 50% on 2014. It includes partnerships with leading comedy clubs Glee and Manford’s, a Student Big Night Out and a tour just announced with British singer-songwriter Jess Glynne.

Peter added: “The Deltic Group is setting new standards in late-night bars and clubs with well invested, stylish venues, high levels of customer service and unrivalled entertainment to build our profile as the UK’s largest late-night bar and club operator.”

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