Luminar celebrates jump in Easter weekend sales

Fiction Romford Launch Night

The Luminar Group has reported a successful Easter with like-for-like sales increasing by 21% across the business.

Overall sales were up 29% comparing this Easter bank holiday weekend with last year’s at the end of March when the bank holiday fell on a payday weekend and the weather was similarly favourable.

Excluding new and refurbished clubs over the past year, like-for-like sales at sites within the 58-strong estate were up 21%.

The Luminar Group’s chief financial officer Russell Margerrison said: “Easter is one of those few key calendar events that change every year, with as much as five weeks’ disparity.

“The timing of this year’s Easter and the favourable weather have both helped, but these are strong results under any measure.

“However, our main focus has been on creating compelling experiences for our customers every trading night, proving that with the right offer there is still upside in the nightclub sector.

“These results build on our positive start to the new financial year and we are pleased that our focused investment in our estate and increased spend on our entertainment strategy is paying dividends.”

Refurbishment projects in 2013 included the £350,000 refurbishment of Liquid & Envy in Romford, Essex, into new nightclub Fiction (pictured).

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