It launches the first joint venture tonight (May 24) in Cardiff after revamping a building next to its Oceana club in Greyfriars Road. With a capacity of 200, it has created 20 full- and part-time jobs.
Further venues are planned to open across the UK over the next two years with Luminar, including three scheduled for this year. Sites being considered include Southampton, Leeds, Brighton and Plymouth.
Under the terms of the agreement, Momo Leisure will be responsible for the operation of the venues, including the recruitment and training of staff, the provision of food and drink and the booking of comedians through the Jongleurs team.
It is part of plans to revitalise the comedy brand that was franchised to Momo Leisure in 2009 when the business was set up by entrepreneurs Jez King and David Elphick.
Momo Leisure currently operates Jongleurs clubs in Nottingham and Bristol independently and in Birmingham and Piccadilly in London with Lightning Bars.
Luminar’s chief executive Peter Marks said: “Comedy is a good strategic fit with our business, which is all about giving people a great experience, and this partnership helps us to utilise additional space in our venues to the maximum.
“Jongleurs is a great brand, that aims at a much wider target audience than our clubs, so it gives us another string to our bow that’s sure to keep our customers happy.”
It marks a return to Cardiff for Jongleurs which opened in the Millennium Plaza development in 2003 and ran for six years until the collapse of Regent Inns. Jongleurs later came back for occasional nights at Novus Leisure’s Tiger Tiger and at Oceana until Luminar was able to take on the new site in Greyfriars Road.
Elphick, who is marketing director of Momo Leisure, said: “The association with Luminar is perfect for us. We are using space that is ideal for a comedy venue, with cutting-edge sound and lighting technology, great service standards, and our guests will be able to enjoy a complete night-out, from a great evening of entertainment with food and drink to dancing away in the nightclub next door until the early hours.”
This weekend’s launch will be compered by Mandy Knight, past winner of Time Out’s best female comic award, and star Galaxy Manchester’s co-presenter Alex Boardman and headliner Kane Brown.