Luscombe bolsters soft drinks range with Rhubarb Crush


Rhubarb Crush

Luscombe Drinks is adding a new rhubarb variant to the crush range within its growing soft drink and mixer portfolio.

According to the brand, Rhubarb Crush has been created with the sophisticated adult in mind, and like all the Luscombe range, contains no artificial additives, sweeteners or concentrates.

Its flavour profile is described as fresh and bright; the tartness of rhubarb tempered by the soft sweetness of vanilla.

As well as organic rhubarb juice, the ingredients of the gently sparkling drink include organic blueberry juice, organic Madagascan vanilla extract and organic lemon oil.

The new variant is available in 27cl bottles, containing less than 60 calories, and joins six other crushes in the Luscombe range: Raspberry, Lime, Strawberry, Apple, Cranberry and Blueberry.

The crushes can be enjoyed over ice, in mocktails and cocktails, well chilled as an alternative to champagne or prosecco, or with paired food.

Luscombe’s communications director Emma Cotton said: “Working with rhubarb is a totally different scenario from other fruits and vegetables, and making a drink from it is something of a balancing act.

“We were looking for a refreshing drink that captured the essence of rhubarb – that sweet-and-sour quality that diners and drinkers are currently seeking out.”

Emma added: “Sour flavours are very fashionable at present, and people are looking for something a little unusual and exciting. There is something bracing and lively about the flavour of rhubarb – it is a really versatile ingredient.

“We have managed to create a distinctively unique soft drink which works perfectly on its own or paired with food.”

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