Luscombe Drinks launches waters flavoured with natural fruit


Luscombe Sparkling Fruit Waters

A new range of organic sparkling fruit-flavoured waters has been launched by Luscombe Drinks in response to increasing demand for products with no added sugar.

The first three flavours for the Sparkling Fruit Waters are Passion Fruit, Sour Cherry and Raspberry, available in 270ml glass bottles. They are low in natural sugar content and low in calories, with less than 15 calories per 100ml, but retain the taste and sweetness of the natural organic fruit.

Gabriel David, chairman and founder of Luscombe Drinks, said: “For the first time, sales of bottled water have exceeded sales of cola. This has been driven by the trend towards healthier low-calorie drinks with reduced sugar content, and the success of premium sparkling waters.

“As a premium soft drinks producer with a reputation for crafting delicious-tasting drinks from natural organic fruit, we have been working on an introductory range of Sparkling Fruit Waters.

“However, unlike many of the fruit waters currently on the market, the Luscombe range have a high fruit content to ensure the real taste of the fruit comes through – not just a hint.

“The concept is actually quite simple. We’ve taken soft Devon spring water and added carbonation and lots of rich organic fruit. As with all our drinks, they don’t contain any fruit concentrates or artificial flavourings.”

With minimal processing, the new fruit waters are made using gently carbonated soft Devon spring water and organic, responsibly sourced fruit.

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