Lyme Bay launches Jack Ratt canned meads

Lyme Bay Winery Mead and Cyser

Devon-based Lyme Bay Winery has introduced two new Jack Ratt meads, Cyser and Sparkling Mead, available to the on-trade in 33cl cans.

Cyser is a mix of sparkling mead and traditional scrumpy cider, offering a combination of apples and honey that is “crisp, clean and refreshing”, while the Sparkling Mead has “light notes of honey combining with a delicate fizz”.

Lyme Bay has been producing mead since 2006. The latest additions to the Jack Rate brand, which are both recommended served chilled, are expected to be a hit over the summer.

Sara Walters, Lyme Bay Winery’s national account manager, said: “People are increasingly looking for products that are authentic, of quality and with provenance. Plus, they like to discover new drinks with a clear focus on flavour.

“Both the Cyser and the Sparkling Mead deliver this, and the new serve, in a can, offers convenience, preserves quality and gives a clear point of difference.

“These new products appeal to younger consumers that are focused on discovery, interesting new flavours and, often, lower alcohol levels. The meads are just 4% ABV and offer a quality, refreshing and flavoursome drink.

“The Cyser and Sparkling Mead provide another occasion for consumers to enjoy a flavoursome drink which in turns creates incremental opportunities for pubs, bars and restaurants.”

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