Devon-based Lyme Bay Winery has introduced two new Jack Ratt meads, Cyser and Sparkling Mead, available to the on-trade in 33cl cans.
Cyser is a mix of sparkling mead and traditional scrumpy cider, offering a combination of apples and honey that is “crisp, clean and refreshing”, while the Sparkling Mead has “light notes of honey combining with a delicate fizz”.
Lyme Bay has been producing mead since 2006. The latest additions to the Jack Rate brand, which are both recommended served chilled, are expected to be a hit over the summer.
Sara Walters, Lyme Bay Winery’s national account manager, said: “People are increasingly looking for products that are authentic, of quality and with provenance. Plus, they like to discover new drinks with a clear focus on flavour.
“Both the Cyser and the Sparkling Mead deliver this, and the new serve, in a can, offers convenience, preserves quality and gives a clear point of difference.
“These new products appeal to younger consumers that are focused on discovery, interesting new flavours and, often, lower alcohol levels. The meads are just 4% ABV and offer a quality, refreshing and flavoursome drink.
“The Cyser and Sparkling Mead provide another occasion for consumers to enjoy a flavoursome drink which in turns creates incremental opportunities for pubs, bars and restaurants.”