Magners Dark Fruit launches in glass bottles

Magners Dark Fruit Bottle

Magners Irish Cider’s Dark Fruit flavour is now available to the on and off-trade in glass bottles.

Offering a taste of jammy berries and sharp blackcurrants, at 4% ABV, Dark Fruit is the latest addition to the Magners premium glass bottle range, which includes Original Apple, Pear and Orchard Berries.

The 500ml glass bottle features the vibrant purple label associated with the Dark Fruit flavour.

Magners Dark Fruit in glass is available in over 300 Asda stores across the UK and is also available via wholesalers. In the on-trade, the new glass bottles will be distributed by Tennent Caledonian Breweries in Scotland, and by AB InBev in England and Wales.

Dark Fruit cider is also available in can and on draught for the on-trade, where the product was first launched in summer 2017.

Janette Murray, group marketing manager for Irish Cider at C&C, said: “After the fantastic reception to Magners Dark Fruit through the UK in the on and off-trade, it made perfect sense to add the product to our bottle collection.

“The over-ice serve from a glass bottle is iconic for Magners and certainly translates well to our Dark Fruit variant, with a great tasting refreshing drink the end result.”

“We’re confident in our decision to also package Dark Fruit in glass and believe drinkers will enjoy the serve, whether at home or in bar.

“The response has been really positive with almost 400 cases sold in Scotland in the first week which really proves the consumer demand is there.”

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