Magners is giving people more reason to celebrate the impending summer over an ice-cold cider with the launch of its latest promotion. After two years of restrictions, the cider brand is giving people the chance to enjoy time back with loved ones with a series of staycation prizes up for grabs including a luxury villa stay for 10 friends.
The promotion is available to on-trade outlets and spans the full Magners range including Original, Dark Fruits, Rosé and 0.0%. In addition to the luxury staycation for 10, which features a private chef serving up sumptuous food, live entertainment and Magners Original, consumers can win from over one thousand prizes which include staycation vouchers, speakers, headphones and Spotify vouchers.
As part of the promotion, participating venues will receive a point of sale (POS) kit featuring posters, drip mats, font wobblers and tent cards along with instructions for staff. Each promotional item features a QR code which takes the customer to a microsite where they can enter by uploading a photo of their recently purchased Magners drink.
Entrants will immediately find out if they have won from the staycation vouchers or music prizes and will be automatically entered into the main draw for the luxury weekend which will be drawn in September.
Iain Telford, senior marketing manager at Magners, said: “Summer is a busy time with people looking to enjoy a refreshing pint of cider when out and about and we’re looking forward to giving people even more reason to celebrate the season with their favourite cider through our new giveaway.
“As the weather starts to improve, there’s a noticeable buzz in the air with people planning to catch up with friends and family after two summers disrupted by restrictions and our new promotion gives venues an added reward to offer their customers.”
There will also be a separate giveaway for staff from participating venues to enter for their chance to win staycation and music prizes.
The new summer promotion runs from May until September and is available across on-trade and on Magners Original products in the off-trade.