Magners Irish Cider is bringing the craic to the on trade this St Patrick’s Day.

The original Irish cider will be helping venues and their customers across the UK get into the spirit with special St Patrick’s Day merchandise up for grabs.

As part of the activity, outlets received special St Patrick’s Day kits including POS, a ‘Share the Craic’ lightbox, Magners branded St. Patrick’s merch as well as social media assets for customers to drive awareness across their own channels. Magners has also curated a special soundtrack for the day, ensuring no detail is overlooked.

Commenting, Phoebe Small, Head of Brand for Magners, said: “As the original Irish cider, it’s only right that we help venues to ‘Share the Craic’ this St. Patrick’s Day. The celebration has grown significantly over the years and offers a valuable opportunity for venues to engage with those who wish to mark the occasion. With St Patrick’s Day landing on a Tuesday this week, there will be opportunities for venues to maximise volume in the weekend leading up and on the day itself.

“With so much else for venues to be thinking about, our kits are designed to take care of the details, from music and merch to decorations as well as ready-made assets for them to share on their social channels – all that’s left to do is ‘Share the Craic’.

Magners is also supporting over 1000 stores in the off trade with POS kits, in-store and digital media including depot takeovers as well as a glassware gift with purchase across selected stores, helping those celebrating the occasion at home to share the craic.

More information can be found at Share The Craic – Magners St Patricks Day 2026