Magners to launch apple cider mixed with Irish whiskey


magners WHISKEY

An apple cider combined with Irish whiskey is being launched by Magners as the latest entrant to the growing “spider” category.

Magners With Irish Whiskey, at 5.5% ABV, comes in 500ml bottles, with 25ml of real Irish whiskey added to the premium apple cider.

Available in the on-trade from March 1, it follows the emergence of spirit ciders – or “spiders” – such as tequila and lime-flavoured Manzana Loca from Hi-Spirits and amaretto-flavoured Orwell’s from SHS Drinks.

It is being introduced by Magners owner C&C Group because of high demand from consumers for innovation in the cider category.

Head of customer marketing Ed Shoebridge said: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners With Irish Whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”

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