Mahiki plans launch of ready-to-drink cocktails for on-trade

Mahiki Cocktail Cans

A range of ready-to-serve cocktails in cans are set to be launched into the on-trade by the team behind London tiki club Mahiki.

Distributed by Cellar Trends, the single-serve 250ml drinks all feature Mahiki Coconut Rum liqueur as their base, which is a blend of Jamaican and Polynesian rums with Western Samoan coconuts.

The cocktails are based on favourites at the Mayfair club and were developed by Mahiki’s bar manager Georgi Radev. Due to be unveiled at the Imbibe Live show in July, they all have ABV of 4.5%.

The range features a classic Pina Colada, made with Mahiki Coconut, pineapple juice and coconut water. The lightly sparkling Treasure Chest mixes Mahiki Coconut rum, brandy, peach liqueur and sparkling wine.

The third is the Coconut Grenade which combines Mahiki Coconut with passionfruit juice and lime juice.

Available in cases of 24, the slim cocktail cans feature vibrant palm tree and exotic fruit designs and are distinctly coloured for each of the three cocktails.

Aimed at both the on- and off-trade, the cocktails will be sampled alongside Mahiki Coconut to trade and consumers at rum festivals throughout the year in London, Bristol, Exeter, Manchester, Cardiff and Edinburgh plus a season of sponsorship at summer social events.

With the tiki style of Mahiki, pop-up sampling bars will be set up at eight major UK airports. Total exposure through these experiential events is set to reach three million people.

They follow the launch of the all-new Mahiki Coconut in February this year and herald the opening of a Mahiki club at One Central Street in Manchester this summer.

Georgi said: “Mahiki is famous for its great tiki cocktails with unique ingredients served in fresh tropical fruit or bespoke vessels. The favourites of guests, celebrities and even royalty are our Pina Coladas, Coconut Grenades and the world-famous Mahiki Treasure Chest.

“We want to give everyone a chance to taste of the magic of Mahiki, so we have now locked the delicious flavours of our most popular cocktails in a can.”

Caroline Pihoue, brand manager for Mahiki Coconut Rum liqueur at Cellar Trends, added: “The new Mahiki cocktails with their stylish, decorative designs create an instant tiki party mood and are intended for clubs, as well as for drinking at home.

“They are a very eye-catching and stand out from other ready-to-drink options in the market.

“Cellar Trends is investing in a big launch year with a roadshow of Mahiki makeovers in a vibrant Mahiki style where we take over and host celebrity DJ nights, as well as sampling at many lively rum festivals and social events attracting big crowds of target consumers.”

The Mahiki Coconut roadshow, which started with Edinburgh and Cardiff, will roll out to other cities this summer. These high-concept Mahiki makeovers run for several nights and host trade guests and parties for consumers.

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