Maker’s Mark has announced its UK bartender engagement programme for 2018, featuring a series of educational workshops inspired by four key elements of the whiskey: wood, wax, wheat and paper.
Kicking off on August 6 in London, The Makers 2018 workshops will take place across London, Edinburgh, Manchester and Bristol.
Following the success of last year’s workshops, The Makers will once again offer UK bartenders an immersive and educational experience into the world of premium bourbon through a series of intimate, hands-on workshops aimed at providing practical crafts and skills which they can take back to use in their bars.
Each uniquely designed to showcase the handcrafted credentials of Maker’s Mark, the experience will explore the fundamental elements that go into the creation of whisky by delving into experiences based around wheat, wax, paper and wood.
Bartenders interested in building on their knowledge of the bourbon category can sign up here.
Starting in London, The Makers wheat workshop features artisan doughnut making at Bread Ahead led by renowned baker Manuel Monade, using the same Red Winter Wheat that gives Maker’s Mark its smooth characteristics and sweet flavour.
The wax workshops will encourage bartenders to personalise wax candles, representing how every single bottle of Maker’s Mark is still hand-dipped in Maker’s signature red wax.
Partnering with London Print Club, bartenders will create bespoke cocktail mats as part of the paper session, signifying how every Maker’s Mark label continues to be printed and hand-pressed at the distillery.
Finally, each bartender will be given training in how to expertly engrave bar tools as part of the wood workshop.
Maker’s Mark brand diplomat Amanda Humphrey said: “We have a rich history and heritage of doing things differently, so we wanted to move away from traditional bartender training and offer immersive hands on opportunities to understand and experience craftsmanship.
“These bespoke experiences aim to offer bartenders an insight into the unique process that goes into making each and every bottle of Maker’s Mark.”
Inspired by the distilling process Maker’s Mark has used since its first bottling in 1958, the series of workshops will explore the fundamentals of American whiskey, welcoming bartenders to #jointhemakers and live by the ‘heart-made, head-made, hand-made’ mantra.
For more information on dates for the workshops and how to sign up, visit www.jointhemakers.com.