Maxxium UK is hosting an exclusive event for bartenders presenting its handcrafted, super-premium bourbon Maker’s Mark at the start of a nationwide on-trade initiative.
The masterclass in London tomorrow afternoon (November 6) will be led by Amanda Humphrey of Mixxit, Maxxium UK’s expert training team, and showcase special Maker’s Mark cocktails with some of the London’s top bartenders.
She will be joined by Chris Lacey of Rules, Rusty Cerven of The Connaught and Mario La Pietra from The Luggage Room.
The “precious” event marks the launch of a nationwide on-trade initiative, which will seek out all kinds of “treasures” across the industry, with Maker’s Mark at the heart of the campaign.
The audience at Wednesday’s masterclass will have the opportunity to learn about the cocktails at first hand and learn from the best in the business about why Maker’s Mark is special to them.
In addition, attendees will be able to hand-dip their own Maker’s Mark bottle, recreating the signature red wax seal that has given the bourbon its own unique look since 1958.
The invite-only masterclass will take place at The Luggage Room at the London Marriott Hotel Grosvenor Square. Places are limited but two extra free tickets are available on a first come, first served basis for professional bartenders who email Jennifer Crillo at J.Cirillo@lime-pr.co.uk.
Eileen Livingston, Maxxium UK’s marketing controller for imported whiskey, said: “Maker’s Mark is increasingly sought after, particularly as the bourbon category has grown so strongly in recent years. It now has a unique place in the hearts of bartenders who take pride in their bourbon of choice.
“This masterclass will celebrate Maker’s Mark and its place on the backbar, reinforcing our commitment to keeping supply to the on-trade strong in the coming years.”
