Making waves

Bullion Rum, the epitome of exploration and expertise, continues to chart new waters with its quality and innovative range of award-winning rums. 

Discover the captivating world of Bullion Rum, an exquisite brand of spiced rum that embodies craftsmanship and adventure. Distilled in Demerara and infused with global spices and natural flavours, Bullion Rum sets a new standard for quality and taste. Created by Ben Reed, a seasoned sailor, the brand is a tribute to his maritime exploits and the vibrant Caribbean culture.

Inspired by his time as a skipper on America’s Cup yachts in St. Maarten, Reed sought to redefine the spiced rum category and in 2020, Bullion Rum was born – a testament to Reed’s commitment to crafting an exceptional spirit inspired by luxury yachting and distant flavours.

The distillation process is at the heart of Bullion Rum’s allure; Twice distilled in Guyana’s finest distillery, here the rum gains purity and complexity before a third distillation at the historic Hensol Castle Distillery in the UK, which adds refinement and ensures its excellence. 

Bullion currently offers four flavours, each a masterpiece of innovation: Bullion Gold Original pays homage to spiced rum’s legacy, Bullion Java Banana blends vanilla and banana for a unique profile, Bullion’s triple Coconut delivers a tropical escape, while Bullion Passion Fruit offers zesty exuberance. Each can be served neat, over ice, or in cocktails.

In just two years, Bullion Rum has achieved remarkable success, earning the World Rum Award, London Spirits Competition, and International Spirits Challenge accolades. Such industry leading and notorious awards, like the International Wine and Spirits Maker of the Year and People’s Choice further, solidify its position and Gold awards from the Spirits Business Global Rum & Cachaça Masters Competition underscore its true excellence.

Bullion Rum’s rise is a testament to its commitment to quality and innovation. So far, it has reached diverse platforms, sailing across the globe to countries from French Polynesia to Iceland. The brand is currently working with The Heinrich Group and plans are already in place to launch in India in November 2023 with activations in Bombay and Goa; and the U.S. market is firmly on the horizon.

Ben Reed’s vision for Bullion Rum is resolute – to continue charting new waters and establish Bullion as an internationally renowned powerhouse. Bullion Rum stands as a testament to passion, craftsmanship, and relentless pursuit of excellence, inviting adventurers and connoisseurs to savour the essence of modern spiced rum.

If you would like to find out more about Bullion Rum email:


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