Martin Frobisher’s launches Simply Elderflower pressé

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Soft drinks brand Martin Frobisher’s is expanding its Spectacular Sparkler range with the launch of a new Simply Elderflower pressé.

Made in Devon with natural spring water, the latest sparkling variant is lightly flavoured with elderflower. It is low in sugar and contains just 65 calories per 330ml bottle.

Jessica Waller, head of brand at Martin Frobisher’s, said: “Our range of Spectacular Sparklers satisfies the demand for non-alcoholic drinks out of home.

“This new flavour is crafted to have all of the taste without high levels of sugar. It is unfussy, crisp on the palette and refined.

“We continue to support operators; helping with our Art of Tippling recipe booklet to build upon their soft drinks menus while boosting profits. Innovation with new flavour combinations continues and we will be focusing on further NPD over the coming year.”

Simply Elderflower is the fifth flavour to join the Spectacular Sparkler collection, sitting alongside Orange & Lemon, Raspberry & Grape, Apple, Pear & Elderflower and Ginger & Juniper.

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