Martini unveils third product for its Riserva Speciale range


MARTINI Bitter bottle

A third product in the premium Martini Riserva Speciale range has been unveiled – a new bitter aperitivo designed to make the “best-tasting Negroni in the world”.

Due to be launched in September, Martini Riserva Speciale Bitter was announced to the international bar industry last night at the Tales of the Cocktail festival in New Orleans by Martini global ambassador Roberta Mariani.

Using 100% natural ingredients and a bitter recipe by Martini founder Luigi Rossi from 1872 as inspiration, Martini master herbalist Ivano Tonutti selected three botanicals, saffron, angostura and columba, to deliver a richness and complexity to the new product’s taste profile through different dimensions of bitterness.

The bitter is also rested in the same “Tino” cask used for Martini Riserva Speciale Vermouth di Torino extracts and shares the vermouth’s common botanical, Italian artemisia.

Martini Bitter is designed to be ideal for classic Italian aperitivo cocktails including a Negroni but also for serving neat or mixed with tonic.

The new product joins Riserva Speciale Rubino and Riserva Speciale Ambrato – two vermouths di Torino that were unveiled at Tales of the Cocktail two years ago.

Roberta said: “With the Martini Riserva Bitter, I feel we have produced something that is both modern yet quintessential.

“Every bartender I know loves a Negroni. By creating a bitter that shares the same botanicals as those in Martini Riserva Speciale Vermouth and developing it to perfectly match the flavour profile of Bombay Sapphire gin, I believe we have created the best-tasting Negroni in the world. The Martini Negroni, a perfect match, born in Torino!”

Martini master blender Beppe Musso explained: “The art of the bitter aperitivo is to create a complete and rounded sensation of bitterness in the mouth. This is achieved by our incredible master herbalist Ivano Tonutti slowly building up layers of different styles of bitter botanicals, one by one, for a more complex profile until all are beautifully playing together like in an orchestra creating an uplifting melody.”

Since 1863, Martini has been producing vermouth in the Piemonte region on the same site where it was established over 150 years ago. In April, vermouth di Torino obtained appellation of origin from Italy’s Ministry of Agricultural Policy.

Martini Riserva Speciale expresses the quality and authenticity of the original style of vermouth di Torino, reclaiming its traditions while innovating to provide bartenders with modern, crafted and authentic products for creating the aperitivo drinks of the future.

Martini Bitter bottle

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