Meantime unveils new look for its bottled beers


meantime pale ale

Meantime Brewing Company has unveiled new branding for its London Lager and London Pale Ale, the two flagship beers of the core range.

The new label design for the bottles aims to reflect the London brewer’s “bold and pioneering” approach to the beer category. Its Yakima Red beer will follow suit with the new branding in the coming weeks.

Featuring Meantime’s distinctive clock motif at the heart of the design, the labels champion the brewer’s commitment to time – both in terms of the brewer’s roots in the heart of Greenwich, the home of Greenwich Mean Time, and as the fifth “ingredient” in each of their beers – its brewing process take up to six weeks to ensure maximum flavour.

In keeping with the existing vibrant colourways that have become synonymous with Meantime’s London Lager and London Pale Ale as well as Yakima Red, the label was designed to provide better stand-out. The design is much cleaner and reflects the bold and eye-catching design of Meantime’s existing font badge and other elements in the existing brand identity.

Key style cues from the new branding were also incorporated into the label design of Meantime’s The Pilot Series, a collection of exclusive limited-edition beers launched last month to showcase Meantime’s innovative edge and brewing expertise.

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