Mediterranean Aperitivo Programme

The UK Bartenders Guild has announced a host of activities aimed at raising awareness of European quality products and the Mediterranean ritual of aperitivo with British bartenders and consumers.

The programme, which will be delivered by the Guild, together with the beneficiaries of the Mediterranean Aperitivo Programme (MAP), will champion quality European food and drink producers whilst aiming to educate and engage the UK’s hospitality professionals about this age-old lifestyle.

The campaign will kick off with a number of masterclasses hosted by an aperitivo expert, followed by an entire week of activations for Mediterranean Aperitivo Week, due to take place between 23rd and 29th October.

For more information, or to nominate your venue to take part in Mediterranean Aperitivo Week, please contact Adamo Varbaro at

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