The Isle of Wight Distillery has unveiled a new sculpted, plastic-free and fully recyclable bottle for its premium Mermaid Gin.
Mermaid’s new packaging follows a year-long research project backed by a private external investor, and is said to “better complement the liquid inside”.
The gin is now presented in a “highly tactile” bottle, with sculpted scales that reflect and refract light.
The scales swirl downwards around the bottle to resemble the tail of the eponymous mythical sea creature, while the colours mimic the gin-clear blues of the Mediterranean, down to the deep greens of Mid-Atlantic rollers.
Tactility is enhanced by being weighted forward for easy handling by consumers and bar-tenders alike, plus a flange for an easy pour.
The bottle is now 100% recyclable, decorated with biodegradable paint and featuring an all-natural cork with a wooden top and a paper seal.
The distillery has also demanded that all its suppliers accept new sustainability challenges such as stopping the use of bubble wrap and sourcing alternatives at every stage of the production and distribution process.
Xavier Baker, co-owner and head distiller of Mermaid Gin, said: “There’s now real style to our substance – this stunning bottle is the perfect showcase for what is a top-quality gin.
“The investment has ensured that we can really push on – in a way that properly reflects our personally-held environmental concerns.”
The Isle of Wight distillery also produces a Navy Strength gin, a rum and a vodka. It has ambitious plans for 2019 and 2020, with a range of extensions across all categories.