Mexican Day of the Dead beers arrive in UK


day of the dead beersA range of Mexican craft beers, called Day of the Dead, is being introduced in the UK by specialist world beer importer Pierhead.

The six-strong range is brewed in Tecate by Cerveceria Mexicana, Mexico’s third largest brewery. It includes a porter, an IPA and a pale ale, marking a departure from established Mexican brewing that has traditionally focused on light lagers.

The beers not only celebrate Mexico’s Day of the Dead festivities but their packaging design is inspired by the Aztecs who used to populate the Tecate region. The labels, all created by local Mexican artists, will have dramatic stand-out in the back-bar fridge.

The range includes Death Rides, which is a very clear pale blonde ale with an ABV of 5.3%, and a Hefeweizen, which pours cloudy and light orange under a weak white head and has an ABV of 5.5%.

Queen of the Night pale ale is 4.8% ABV and pours light amber and crystal clear in the glass under a just off-white head.

Death Becomes You amber ale is comprised of a mix of two-row chocolate and caramel malts and a touch of Perle, Cascade and Magnum hops. With ABV of 5.5%, it is a copper-coloured beer with an off-white head.

Hop on or Die IPA at 6.8% ABV is more robust in aroma and flavour which pours amber-orange in the glass. Don’t Pay the Ferryman is a porter that pours dark brown with red highlights with an ABV of 4.6%.

The range is expected to appeal to Mexican and Spanish venues with a party atmosphere as well as operators wanting to offer an authentic Mexican option.

Samantha Johnson, imported beers manager at Pierhead, said: “With the huge increase in popularity of Mexican food and consumers continuing to look for authentic imports that offer something different, this range ticks all the boxes.”


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