Premium Jamaican coconut rum Koko Kanu is inviting bartenders to enter a new cocktail competition inspired by 1980s cult TV series Miami Vice.
In the style of the show’s crime-fighting lead characters Sonny & Tubbs, competitors will need to pair up to present two serves, including a Piña Colada twist, and “dress to impress”.
The competition, Kan-u-Kolada Your Miami Vice?, is a first for the brand and offers the prize of an “extravagant Miami Vice experience”, which includes a Ferrari drive and dinner and drinks hosted by J Wray & Nephew UK.
The participants will need to create two serves: a twist on the classic Piña Colada, using at least 50ml of Koko Kanu, and a cocktail called Miami Vice, made by mixing the “Koko Kolada” and a Strawberry Daiquiri.
The cocktails will be served to an industry panel comprising Lyndon Higginson of The Liars Club in Manchester, JJ Goodman of London Cocktail Club and Andy Ives of BarlifeUK
They will judge the taste, creativity and presentation of both drinks. Extra points will be given for the quality of the Piña Colada element of the serve and to those who best embrace the spirit of the Miami Vice TV show.
The competition will take place on May 11 at Loves Company in Old Street, London.
Pietro Mattioni, managing director at J Wray & Nephew UK, said: “This is a very exciting time for Koko Kanu, which has a clear role on the back bar of every premium outlet.
“Cocktail sales have grown in the on-trade by 10% over the last two years, with rum–based cocktails now representing 28% of the total share.
“Although mixologists are becoming ever more inventive with new recipes, the Piña Colada remains in the top five most popular cocktails nationwide, and this represents a great opportunity for Koko Kanu.
“Cocktail competitions are exciting arenas for both bartenders and cocktail aficionados, and with ‘Kan-U-Kolada Your Miami Vice?’ we hope to raise awareness of the brand and grow in prestige and recognition.
“We encourage bartenders to experiment with Koko Kanu in a fun and exciting way and are confident that the competition will be a huge success.”