Mobile ordering app Orderella is on target to having 1,500 sites signed up by June after launching at London’s biggest bar.
The system, which allows customers to order and pay for drinks and food with their mobile phone, has been introduced at The Porterhouse in Covent Garden in time for its Festival of Rugby activities.
The Orderella app, available for free from the App Store and Google Play, means the bar’s customers can spend less time queuing and more time enjoying the Six Nations games.
Customers use their phone to order and pay for their drinks, which communicates with a tablet or epos system in the bar. Staff deliver the drinks to their table or a message will tell customers when to collect them from the bar.
Accepting all major credit and debit cards, payments are made through Orderella’s payment provider, Paythru.
It is well suited to The Porterhouse which is spread over 12 areas. It is also being installed at The Porterhouse Brewing Company’s three other Porterhouse bars in Dublin and at its tapas bars The Port House, including a site on London’s Strand.
Myra Hughes, general manager of The Porterhouse in London, said: “We pride ourselves on creating an enjoyable atmosphere for our customers as they enjoy our handcrafted Irish beer, and this is particularly important during a key sporting tournament like the Six Nations.
“Orderella is sure to be heartily embraced by those fans who want to drink more than one pint each half of the match, but don’t want to miss a second of the action.”
The latest sign-up places Orderella well on course for reaching its target of having 1,500 sites using the app by the time of the World Cup in June.
Other venues to come on board include Gordon’s Wine Bar by London’s Embankment station, EHM’s Yager Bar near St Paul’s in the City of London, and pubs and bars operated by the McManus Pub Group in the East Midlands and south-east.
Orderella is also being adopted by Ignite Group, including The Loft bar in Bumpkin at Westfield Stratford City and its Eclipse bars in Chelsea and Kensington.
Dennis Collet, chief executive of Orderella, said: “The Porterhouse is the latest London site to go live with Orderella, and we expect it to prove incredibly popular with visitors to this sizeable bar.
“It is perfect for rugby fans enjoying this year’s Six Nations, allowing them to try the finest stout in the world while they cheer on their team, without having to leave their seat.
“February is going to be a hugely important month for the Orderella, as we dramatically increase the number of sites live and using the app.
“This is all in line with our aim of having 1,500 sites signed up to Orderella by the World Cup in June, as we believe the app will help operators to maximise sales opportunities during the sporting season.”
The app was launched at the Keyworth Tavern in Nottingham in October last year and the first London site was Fuller’s pub The Parcel Yard at King’s Cross in November.
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