A new app is being launched at The Crabbie’s Grand National that allows people to order drinks using a mobile phone without queuing at the bar.
BPL Digital has teamed up with Jockey Club Catering to offer the service to the 150,000 visitors expected at The Jockey Club’s Aintree Racecourse this weekend.
The Grand National Fast Track app uses technology developed for BPL Digital’s mobile application, Bar Pass, which is available to download for free from the Apple App Store and Google Play Store.
At Aintree, visitors will be able to view menus, order and pay securely and then simply click to collect their drinks from a collection point or have them delivered to their seat. Online ordering will also be available from The Crabbie’s Grand National’s website.
Stephen Reed, Jockey Club Catering general manager for the north-west, says: “The Crabbie’s Grand National is one of the crown jewels of the racing calendar and is an event we live and breathe all year round here at Aintree Racecourse, so we are delighted to introduce our new app.
“This exciting venture offers another level of service, ensuring an outstanding experience for all our guests as they join us to watch one of the greatest shows on earth.”
It will be the first time that a major and global racing event has adopted this kind of ordering system and the first event where BPL Digital and digital payments system PayPal will work together on tailored offers for the 150,000 race goers.
Designed to offer a more efficient ordering process, the app is expected to increase the speed of service by 70% as a result of cashless transactions. It is available for free via the Apple App Store and Google Play Store via www.thecrabbiesgrandnational.co.uk/festival-overview/grand-national-fast-track-app.
The ordering, delivery and collection systems will all be co-ordinated with each race over the three-day festival. There will be collection points at four bars in the grounds and seat deliveries will be made to the Lord Sefton and Earl of Derby stands in the VIP area.
BPL Digital co-founder Bertie Guard said: “We are delighted to be working with The Crabbie’s Grand National and The Jockey Club. We hope that with our BPL Digital technology, all the guests at one of the greatest shows on earth don’t miss any of the action and that the only time they jump out of their seats is with excitement, not for a long wait at the bar.”
Bar Pass has formed a partnership with global brewer AB InBev and is currently working with the SSE Arena, Wembley and the Capital FM Arena, Nottingham.