Mobile ordering app wins top award at Hospitality Show


Orderella, the cashless mobile phone app that lets people beat queues at the bar, has been named the overall Star Product Award winner at this year’s Hospitality Show.

It was voted the most innovative new product out of 10 category winners selected from exhibitors at the show which is running at NEC Birmingham from Monday until today (January 21).

The winners were across Food & Drink, Catering Equipment, Technology and Design and were all showcased at the event. The final overall People’s Choice award winner was based on visitors voting via Twitter.

Orderella offers mobile ordering and payment services for bars, pubs and nightclubs, allowing people to order and pay for drinks using their smartphone without needing to go to the bar. Drinks can be delivered to their table or still picked up from the bar.

Hospitality operators manage the incoming orders on a cloud-based solution and can focus on customer service rather than taking payments.

Dennis Collett, chief executive of Orderella, said: “We are delighted to have been recognised by our industry peers with this award, which is always hotly contested and showcases the best of the hospitality sector.

“Today’s mobile technology is a great enabler for the pubs, bars and restaurants we serve and we are extremely proud of what we have achieved in a relatively short period of time.

“In 2015 we are continuing to focus on meeting the emerging needs of this increasingly tech-savvy industry and the customers they serve.”

Toby Wand, managing director of show organiser Fresh Montgomery, added: “Congratulations to Orderella on delivering such a stunning innovation – one that, according to judges, will set the agenda for the next decade – and well done to our deserved final 10 – I know the judges had quite a task in separating them, such was the high standard on show.”

The judges also gave out two special mentions. One was to the Superiorplus 72 by Gram UK which is a refrigeration cabinet with a “revolutionary design and ground-breaking technology” that makes for marked reductions in energy consumption.

The other was for the VENTA modular buffet system by Signature FSE which offers plenty of functionality as well as saving on space and energy, featuring stylish induction tables.

The other seven finalists included The Sirmione Double Rocks Glass by Cosi Tabellini UK which is a hand-crafted, high-quality rocks glass that has a wide brim for releasing the flavours of the drink. It is designed to sit perfectly in the palm of your hand.

Another was getWaiter!, an app by Geniusin, which allows customers to call the waiter, request more drinks and ask for the bill using just their phone. It also allows for feedback on food and service while measuring customer wait times. It is available for iOS and Android smartphones, with no other equipment needed.

Another category winner was the compact and versatile Zumex Soul by Jestic Foodservice Equipment which is capable of producing a fresh 25cl juice every 15 seconds. It twins high-quality design with a simple push-button operation.

KREBS hotCHOC LM3 by Walsh Direct is a food-safe heated and insulated chocolate spray gun for chocolatiers, developed in conjunction with Barry Callebaut. Its material output is adjustable so users can achieve thin applications without losing most of it into the surrounding area.

Vanilla Macaroon Shells by Coup de Pates are semi-prepared thaw-and-serve shells created, ready to fill and decorate, by the master chefs at Coup de Pates, formerly Delice de France

Horse Radish Shoots by Westlands is a creamy white shoot with a subtle horseradish flavour for use in salads, as a garnish or a complement to a main dish.

The final product vying for the top award was CultBay by Cultuzz UK & Ireland uses bespoke software that integrates with eBay to allow hotels and travel partners to offer packages and offers via eBay vouchers. Offers can be customised to offer deals subject to availability and voucher redemption as needed.

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