Moët Hennessy launches Argentine sparkling wine

ChandonMoët Hennessy is set to launch a sparkling Argentine wine under the brand name Chandon in the UK.

There will be two wines: a brut, which is a blend of Chardonnay and Pinot Noir, and a rosé, which is a blend of Chardonnay, Pinot Noir and a hint of Malbec.

Both wines are produced using the méthode traditionelle, with a dosage of 6g per litre. The winemaking team behind Chandon includes chef de cave Onofre Arcos and senior winemaker Gustavo Sanchez.

Available in the UK from May 1, Chandon will be positioned in the Estates & Wines division of Moët Hennessy.

Argentina was selected for the quality of the wine and a sense of history. Chandon Argentina was not only Moët & Chandon’s first vineyard holding outside France, but also the first European wine producer ever to venture into the New World.

The company recognised both the potential of Argentina to produce world-class sparkling wine, as well as the burgeoning demand for sparkling wine in key markets back in 1959 when Chandon Argentina was first established.

The sparkling wine category in the UK is reaching an all-time high in terms of volume, with premium sparkling wine growing at the fastest rate within this category.

For the first year after launch, consumer marketing will focus on conveying the lifestyle of the brand, which fits with the image of a vibrant, youthful Argentine social season: outdoors, chic and relaxed.

UK listings in the on-trade already include Gaucho’s 19 restaurants and Mitchells & Butlers’ 125 Premium Country Pubs. In the off-trade, it will be listed at Majestic and leading independent retailers. Recommended prices per bottle in retail are £14.99 for the brut and £15.99 for the rosé.

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