Molson Coors is expanding its craft beer portfolio with the brand and asset purchase of London-based craft brewer Hop Stuff Brewery and Taprooms.
Founded in 2013 by James Yeomans, Hop Stuff makes a range of IPAs, pilsners, porters and stouts, including brands Renegade IPA, Four Hour Session IPA and Unfiltered Pils from its brewery in Thamesmead.
The brewer aspires to make “great quality beer accessible for everyone”, and has three Brewery Taprooms: Taproom SE8 in Deptford, SE18 in Woolwich Arsenal and TN23 in the commuter town of Ashford in Kent.
Hop Stuff has experienced some financial challenges and faced going into liquidation. The new deal with Molson Coors has secured the future of the brewery, its brands and Taprooms.
Founder James Yeomans will remain with the business. He said: “It’s been a very challenging few months and we’re incredibly grateful for the support of our loyal fans, investors and our brewery and Taproom teams.
“I’m really excited to have found a home for our brand with Molson Coors. I’ve been impressed with how they’ve worked with acquired brands like Sharp’s and Aspall Cyder – nurturing their history and culture, while lending their scale and expertise to help those brands really flourish.”
Jim Shearer, marketing director at Molson Coors, added: “We recognised in the Hop Stuff team a real shared value and ethos on craft beer – that it must be accessible, inclusive and of exceptionally high and consistent quality.
“When we found out the company was under threat, after spending time with James and tasting these exceptional beers, we felt Hop Stuff’s beers and the ethos James had started were too good not to exist.
“The brand and asset purchase of Hop Stuff is one more step we’re taking to premiumise our portfolio, while preserving the authenticity and provenance of much-loved brands.”