Molson Coors adds Bodega Bay hard seltzers to portfolio

Bodega Bay

Molson Coors has secured an exclusive distribution partnership with Bodega Bay to support the roll-out of the brand’s hard seltzer range in the UK on-trade.

The move follows Molson Coors rebranding as Molson Coors Beverage Company at the end of last year, signalling its intention to continue expanding its portfolio beyond beer.

The Bodega Bay range of low-calorie sparkling alcoholic drinks includes two “quintessentially British” flavours at 4% ABV – Elderflower, Lemon & Mint and Apple, Ginger & Acai Berry.

Made for what founder Charlie Markland calls “healthy hedonist” consumers who want to enjoy a refreshing alcoholic drink but don’t want to compromise their healthy lifestyle with high-calorie, artificially sweetened options, the range contains entirely natural ingredients, is gluten free and vegan-friendly, with just 73 calories per 250ml can.

Following its launch in the UK in 2019, Bodega Bay has secured listings with premium operators including Drake & Morgan, Incipio Group and Darwin & Wallace, as well as a host of independent venues.

The partnership will now see the brand benefit from Molson Coors’ routes-to-market strength and expertise to further scale its UK presence across the on-trade.

Jim Shearer, category, insight and innovation director for EMEA & APAC at Molson Coors Beverage Company, said: “Bodega Bay has successfully launched in the UK market thanks to its unique brand and truly great tasting liquid – immediately tapping into the big trends towards premium ready-to-drink alcoholic drinks and a desire for low calorie, naturally flavoured options that reflect a more health conscious lifestyle.

“The growth and opportunity in the hard seltzer category is clear, but we wanted to partner with a brand we felt had the ability, because of the sheer quality of the drink and brand proposition, to become a cornerstone of the category as it grows.

“With Bodega Bay, we feel we have the perfect brand and partner to help our customers make the most of the hard seltzer opportunity and build real longevity into the category.”

Bodega Bay recently partnered with The Thirst Project, pledging to invest at least 1% of its sales to bring clean drinking water to people in need across 13 countries worldwide.

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