Molson Coors launches new Czech pilsner in UK on-trade

Pravha beer

A new high-quality Czech pilsner has been launched in the UK from the same brewers as leading lager, Staropramen.

Pravha, at 4% ABV, is available exclusively in the UK on-trade on draught and is made with two specially selected malts and three Czech hops, giving it a crisp, light and refreshing profile.

The launch is being supported by Staropramen owner Molson Coors in the UK with point-of-sale materials including stylish glassware, branded fridges, bar runners, coasters and signage.

Ali Pickering, portfolio brand director at Molson Coors, said: “In Prague there’s always something new and exciting going on underneath the surface of the city. In the same way, Pravha is the unexpected side of Staropramen, an unexpectedly refreshing drinking experience that you might not expect from a Czech pilsner.

“In introducing this beer to the on-trade, we hope to excite customers and consumers and drive increased rate of sale in the premium world beer category. We think this is the perfect beer for after work with colleagues or a night out with friends.”

As well as Staropramen, Molson Coors’ UK portfolio of world beers includes Cobra, Grolsch, Singha and Coors Light.

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