Monin syrups will be showcased at both bars and the final of its national bartender competition as part of the brand’s activities for London Cocktail Week.
The highlight will be the UK final of the annual Monin Cup after regional heats around the country. The winner will represent the UK at the global final in Paris in December.
As headline trade sponsor for London Cocktail Week for the second year running, Monin is also running a masterclass with legendary bartender Peter Dorelli and partnering bars across the capital to present special serves throughout the week from October 3 to 9.
Eight bartenders – one taking part in her first-ever cocktail competition – will travel from as far as Aberdeen in a bid to lift the Monin Cup UK trophy at the London Marriott Hotel County Hall on Tuesday October 4. Running midday to 6pm, it is open to the public.
The competition has seen some extraordinary cocktails and mocktails so far, with competitors using innovative and on-trend glassware, garnishes and flavour combinations to showcase their skills and their Monin range.
Daniel Davis, Monin’s new on-trade brand ambassador, said: “The Monin Cup is a fantastic event. It enables young mixologists to dip a toe in the crazy world of cocktail competitions in a very supportive and encouraging environment.
“This is my first experience and I’m completely blown away by the level of talent on display. We want to uncover the next generation of industry stars, and I’m confident our UK champion will do us proud at the global final in Paris.”
The masterclass with Peter Dorelli takes place on Monday October 3 at London Marriott Hotel County Hall from midday to 3pm, providing an opportunity to learn from the former head of The American Bar at The Savoy.
He will dispense wisdom and advice gleaned from his 50-plus years behind the bar, offering a wealth of experience to help today’s young bartenders further their own careers. It will be followed by a masterclass in partnership with Jägermeister.
Monin has also teamed up with 18 participating bars to showcase its premium-quality syrups in the signature serves of venues such as The Lighterman at Kings Cross, Map Maison in Haggerston, Le Pont de la Tour, The Escapologist and more.
Monin will also be sponsoring one of the classic cocktails on offer at the DrinkUp.London Pop Up Bar in the London Cocktail Week hub and Cocktail Village at Old Spitalfields Market. The Kir Royal will be based on a serve of an iconic London bar using Monin Crème de Cassis liqueur.
Cocktails at participating bars will be available for the special price of £5 for people wearing London Cocktail Week wristbands.
For more information on London Cocktail Week or to buy wristbands, visit https://drinkup.london/cocktailweek/.